Carlsberg Football World Cup product campaign

‘Secret Hotels’ ad campaign.

BlackBerry for some time had a website called Owners Lounge where BlackBerry owners could get basic help and assistance with their phones. This was now being replaced by a much more social network orientated site called MyBlackBerry with also handy tips and advice relating to your device and available apps.

This email campaign helped raise awareness of MyBlackBerry.com and who self tailored it could be.

BlackBerry for some time had a website called Owners Lounge where BlackBerry owners could get basic help and assistance with their phones. This was now being replaced by a much more social network orientated site called MyBlackBerry with also handy tips and advice relating to your device and available apps.

This email campaign assisted and made owners aware of the transition and also notified those who had never used the owners lounge of MyBlackBerry